Whole Bean Coffee

Good coffee is universal in its appeal. It has become recognized as a human necessity. People love coffee because of its two-fold effect the pleasurable sensation and the increased efficiency it produces.

No “food drink” has ever encountered so much opposition as coffee. Given to the world by the church and dignified by the medical profession, nevertheless it has had to suffer from religious superstition and medical prejudice.

During the thousand years of its development it has experienced fierce political opposition, stupid fiscal restrictions, unjust taxes, irksome duties; but, surviving all of these, it has triumphantly moved on to a foremost place in the catalog of popular beverages.

But coffee is something more than a beverage. It is one of the world’s greatest stimulant foods. There are other stimulating foods, but none that excels it for palatability and comforting effects, the psychology of which is to be found in its unique flavor and aroma.

Men and women drink coffee because it adds to their sense of well-being. It not only smells and tastes good, but everyone responds to its wonderful stimulating properties.

The chief factors in good coffee are the caffeine content and the caffeol (the oil). Caffeine supplies the principal stimulant. It increases the capacity for muscular and mental work without harmful reaction. The caffeol supplies the flavor and the aroma that indescribable.

Like all good things in life, the drinking of coffee may be abused. Indeed, those having an idiosyncratic susceptibility to alkaloids should be temperate in the use of coffee. There is also probably a small number of people who, because of certain individual characteristics, can not drink coffee at all. These belong to the minority.

Good coffee, carefully roasted and properly brewed, produces a natural beverage that, for tonic effect, can not be surpassed, even by its rivals, tea and cocoa. Here is a drink that ninety-seven percent of individuals find harmless and wholesome, and without which life would be drab indeed—a pure, safe, and helpful stimulant compounded in nature’s own laboratory, and one of the chief joys of life!